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Traditional loyalty programs have driven loyalty by rewarding their customers with various discounts.

Retailers for example allow customers to use loyalty cards with magstripe or just embossed ID number only for taking advantage of sale prices, while others have enabled the redemption of points that carry a value. Future loyalty programs need to offer more than general discounts. End customers require today a personalized shopping experience. RFID & NFC can help with this vision. New business models could be generated by using RFID & NFC. Users can touch products and order services and information online through their mobile devices.

Brand Protection is a major concern for many customers and manufacturers. The image of a brand needs to be protected as well as high quality products which are cloned and could cause serious damages. With NFC products could be protected and offer user engagement and brand awareness.

Secure your most valuable assets and increase the customer engagement.